Baylyn Media:
your Media Agency for Digital, Social & Advertising Needs

Google AdWords



Google Adwords is a system developed by Google to assist you in marketing your goods or services via Google search keywords by using a placed text ad which appears as a Sponsored Link. This internet marketing service system is a pay per click system, meaning the run-time of your ad is dictated by bidding for various search terms. You only pay the amount you have bid for it if somebody clicks your ad after seeing it listed as a result on a web search.
The thing about AdWords is that the market fluctuates daily, meaning what is a winning bid on a search term one day can be a low bid the next day, losing you important leads. This is where a media firm and advertising agency such as Baylyn comes into play. We stringently monitor your budget, bids, and overall advertising campaign analytics. A media firm will handle this responsibility completely and take all of the guess work out of it for you.

Taken From Google.com, here are some benefits of the features provided by the AdWords internet marketing service:

Reach your marketing goals
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to showcase your brand. When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

Get specific about your target audience
When you advertise on websites and mobile apps that show AdWords ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

Only pay for results
You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

Measure your AdWords performance
Track your ad's effectiveness and make changes to improve results.

Use AdWords across platforms
Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.